Prudential Financial Service Providers are a leading investment house acting on a global scale. Prudential is an asset management business for both retail and institutional clients. The active management section’s primary aim is to use their investment capabilities to uncover shares and provide superior returns than the market.
Having been established in 1994, Prudential South Africa now has R101 billion assets under its management.
The logo of Prudential Financial Service Providers is Lady Prudence, a symbol of the company’s commitment to personality and involved customer relations. Prudential claims to understand and listen to the dreams of its customers around the world, represented by the image of Lady Prudence, who gazes into her mirror to see the world as it really it. This ability to understand and consider the needs and aspirations of its clients allows Prudential to provide products which meet individual and unique needs. Prudence is also known for having sound and practical judgement, discretion, as well as worldly and practical wisdom. It is these attributes that Prudential aspires to emulate.
Who owns Prudential South Africa?
The Prudential South Africa head office is situated in Cape Town and the company also has offices in Durban, Port Elizabeth, Johannesburg and Windhoek. The business’ asset base consists of South African retail clients (about 50%), South African pension funds (48%), and assets managed on behalf of the company offices in Asia and the UK (2%).
- M&G Investments Limited owns 47.2% of Prudential South Africa.
- In the South African company, 31.3% of the ownership is vested in a staff trust which benefits the Prudential employees.
- 21.5% of Prudential is owned by a BEE consortium called the Thesele Group. Prudential is an A-rated empowerment company.
Prudential Portfolio Managers South Africa is also an authorised Discretionary Financial Services Provider.
Why should you invest with Prudential?
As an international company, Prudential has worldwide resources on which to draw and uses only the most sophisticated investment techniques. This allows Prudential to provide its clients with consistent returns on their investments.
Prudential is one of the largest investment managers in the world, opening management offices in Cape Town and Namibia in 1994 and 1996 respectively. This local presence brings Prudential’s global management services to South African clients.
Prudential aspire constantly to put the client first, led by prudence and always acting in the client’s best interest. The company is committed to a business approach that is determined by integrity and practical wisdom.
To ensure efficient client services, Prudential believes in developing a partnership with their clients, keeping them informed and providing information on investments.
What assets do Prudential manage?
- Institutional investments
- Individual investments from clients in South Africa
- Investment into South Africa from global investors.
- A diverse range of investment approaches
What funds can I choose from?
- A range of unit trust funds (all with different objectives, benefits, investment periods and characteristics of their own)
- Offshore funds
- International Unit Trusts
- Income Portfolios
How do I choose what to invest?
When you choose which approaches or funds suit your specific needs, there are a number of points you need to consider:
- How much you want to invest
- How long you would like to invest your money for
- The payments or returns you would like to see from your investments.
Value investing
Value investing is a theory invented by Benjamin Graham around 1934, based on the assumption that all companies are attached to two values:
- Market price: This refers to the value of the company as listed on the stock exchange
- Business value: For short and medium term investments, the market price is often either far below or above the market price; for longer term investments, the business value is reflected by stock price.
All Prudential services and products are selected to offer unique and diverse investment solutions. These investment decisions are backed by Prudential’s expertise in key areas such as fixed interest, tactical asset allocation, and equities.